Question 1 – Fluencies

Five Fluency Skills

Have you ever tried being involved in a trend that your peers are highly influenced by but you’re not interested in it and by the time you’ve been influenced by these trends everyone else has joined the next trends and you have to start all over again, annoying right? Well it’s the same in the working and educational environment. A first year student might learn something that can be outdated by the time they get to their third year.

Trends come and go based on season and influence, but information is always updated everyday. It seems difficult to keep up with the new-age information which is why it’s important to learn abou the five fluency skills. These skills have been incorporated to encourage anyone, especially to think outside of the box to increase their creative understanding. The five fluency skills include (The IIE, 2021):

• Solution fluency 
• Creative fluency
• Collaboration fluency
• Media fluency 
• Information fluency

(The Chronicles of Digital Citizen, 2015).

Solution Fluency

Solution fluency is the ability to think actively to solve problems in real-time by identifying the problem, creating a reasonable solution, delivering the solution and evaluating the process and outcome (Global Digital Citizen Foundation).

(Global Digital Citizen Foundation).

Creative Fluency 

The ability of creative thinking adds meaning and impact to any product and organisation in existence. Creative fluency helps you make it shine (Global Digital Citizen Foundation).

(Global Digital Citizen Foundation).

Collaboration fluency

One of the assets a student can have is being able to work well with a team. This builds partnerships in the real and digital field of work, teamwork has power and support with the essential element to success (Global Digital Citizen Foundation).

Media fluency

The way we communicate continuously evolves especially in the technological area. Media fluency is about interpreting and leveraging the message exepreinced on a day to day basis (Global Digital Citizen Foundation).

Information fluency

Information is everywhere and it is vital to or being. It takes special skills to navigate information on the internet everyday. Information fluency is the skill to search information and also being able to create useful knowledge that is helpful and effective (Global Digital Citizen Foundation).

(Global Digital Citizen Foundation).

These skills are to empower you on gow to be effective with the new information and trends in the business world.

Reference

Global Digital Citizen Foundation. Collaboration Fluency. [Online]. Available at: https://globaldigitalcitizen.org/21st-century-fluencies/collaboration-fluency [Accessed 20 October 2021].

Global Digital Citizen Foundation. Creative Fluency. [Online]. Available at: https://globaldigitalcitizen.org/21st-century-fluencies/creativity-fluency [Accessed 20 October 2021].

Global Digital Citizen Fiundation. Information Fluency. [Online]. Available at: https://globaldigitalcitizen.org/21st-century-fluencies/information-fluency [Accessed 20 October 2021].

Global Digital Citizen Foundation. Media Fluency. [Online]. Available at: https://globaldigitalcitizen.org/21st-century-fluencies/media-fluency [Accessed 20 October 2021].

Global Digital Citizen Foundation. Solution Fluency. (Image). [Online]. Available at: https://globaldigitalcitizen.org/21st-century-fluencies/solution-fluency [Accessed 20 October 2021].

Global Digital Citizen Foundation. Information. (Image). [Online]. Available at: https://www.google.com/url?sa=i&url=https%3A%2F%2Fglobaldigitalcitizen.org%2Fcategory%2Finformation-fluency%2Fpage%2F2&psig=AOvVaw064gQdeWnzc_BKF_C5h6Dc&ust=1635427153898000&source=images&cd=vfe&ved=2ahUKEwjAl-SF1-rzAhUD8hoKHRIkCqUQr4kDegUIARDZAQ [Accessed 20 October 2021].

Global Digital Citizen Foundation.Creative. (Image). [Online]. Available at: https://www.google.com/url?sa=i&url=https%3A%2F%2Fglobaldigitalcitizen.org%2Fcategory%2Fcreativity-fluency&psig=AOvVaw2x1CwJnrUBSItXJn4qeled&ust=1635427010823000&source=images&cd=vfe&ved=2ahUKEwiux8fB1urzAhUT4oUKHXd6C1QQr4kDegUIARCzAQ [Accessed 20 October 2021].

Global Digital Citizen Foundation. Information. (Image). [Online]. Available at: https://www.google.com/url?sa=i&url=https%3A%2F%2Fglobaldigitalcitizen.org%2Fcategory%2Finformation-fluency%2Fpage%2F2&psig=AOvVaw064gQdeWnzc_BKF_C5h6Dc&ust=1635427153898000&source=images&cd=vfe&ved=2ahUKEwjAl-SF1-rzAhUD8hoKHRIkCqUQr4kDegUIARDZAQ [Accessed 20 October 2021].

Global Digital Citizen Foundation. Media. (Image). [Online]. Available at: https://globaldigitalcitizen.org/tag/media-fluency-2 [Accessed 20 October 2021].

Global Digital Citizen Foundation. Collabration. (Image). [Online]. Available at: https://www.google.com/url?sa=i&url=https%3A%2F%2Fglobaldigitalcitizen.org%2Fcategory%2Fcollaboration-fluency&psig=AOvVaw1jpDjGEa1zxi7zRzpeqIrr&ust=1635427086201000&source=images&cd=vfe&ved=2ahUKEwj4pMDl1urzAhVW-4UKHRKtAswQr4kDegUIARC2AQ [Accessed 20 October 2021].

The Chronicles of Digital Citizen. 2015. The Five Fluency Skills. [Online] Available at: http://esmaeldacruz.blogspot.com/2015/06/five-influences.html [Accessed 20 October 2021].

Question 2 – Digitally Litrate

Question 3 – Trends in Communication and Marketing

Digital Communication Trends

• The Internet of Things

This is the most well-known trend around the field of digital marketing and digital communication. This looks at any device that is able to connect to the internet, from phones to cars and toys to home appliances. It’s changing the way we learn and think towards the things we know and do (The IIE, 2021).

An example of this is a TV being switched on or off with the use of a smartphone app as the smartphone is an internet of things device.

• Personalised Advertising

Personalised advertising is a great trend that improves relevance for users and has a great increase on ROI for the advertiser. This enables advertisers to target their project based on their interest and provides users with an improved experience which also benefits the advertisers (Google, 2021).

An example of personalised advertising can be taking questions from your audience to hear their experience about your content, which allows you to look at what you want to improve for in the experience.

• Interactive Chatbots

According to Frankenfield (2020) Interactive chatbot is a computer program that creates human conversation with the use of voice commands and text chats. This program can be embedded and used through messaging applications.

An example of this is the virtual assistant on Wish.com that tracks your order and any other assistance needed on the app.

• Wearable Technology

Hayes (2021) states that wearables are an electronic device category that can be worn as accessories. These devices are hands-free devices with practical uses and can receive and send data with use of the internet.

An example of this is an individual wearing a smartwatch while they workout and the smartwatch sends data to the individual about their performance and fitness levels.

• Social Media in Business Communication

Social media is an online form of communication that allows individuals to interact with their customers. This makes the element of communication easier when buying and selling products online, as it also allows brands to promote their products and service to the audience (Business, 2021).

An example is having a blog site to communicate and showcase your product and service to customers.

Reference

Business. 2021. Social Media For Business, 23 June 2021. [Online]. Available at: https://business.gov.au/online/social-media-for-business [Accessed 25 October 2021]. 

Frankenfield, J. 2020. Chatbot Defenition, Investopedia, 27 June 2020. [Online]. Available at https://www.investopedia.com/terms/c/chatbot.asp [Accessed 25 October 2021].

Google. 2021. Personalized Advertising. [Online]. Available at: https://support.google.com/adspolicy/answer/143465?hl=en [Accessed 25 October 2021].

Hayes, A. 2020. Wearable Technology Definition, Investopedia, 05 October 2021. [Online]. Available at: https://www.investopedia.com/terms/w/wearable-technology.asp [Accessed 25 October 2021].

The IIE. 2021. Digital Citizenship  [DIGC5110]. The Independent Institute of Education: Unpublished.

Question 4 – Bad Etiquette

Bad Etiquette

• Don’t type in CAPS (The IIE, 2021):

When typing a letter or information don’t type it all CAPS as it comes across as aggressive and loud to the reader, which is deemed as bad etiquette in business. 

• Don’t spam (The IIE, 2021):

Spam is unsolicited digital communication sent in bulk, and is seen as a threat in business.

• Don’t use offensive language (The IIE, 2021):

The use of offensive language in business is deemed as disrespectful and not healthy for the working environment.

• Don’t steal other people’s identity (The IIE, 2021):

Stealing other people’s identity can put individuals safety and well-being at risk.

• Don’t distribute illegal material (The IIE, 2021):

Using illegal material puts the organisation at risk which is not healthy for anyone.

• Don’t flood (The IIE, 2021):

Providing the right set of information to the content without overwhelming the working space. 

• Don’t expect a response straight away (The IIE, 2021):

The business environment has a lot of elements working and patience is vital and important.

• Don’t broadcast only, engage with others (The IIE, 2021):

Business grows through community and that can only be achieved by engaging with others to create relationships and other sources of network.

• Don’t ‘reply-all’ for a personal conversation (The IIE, 2021):

Certain information is set for you and the sender, and it makes others feel like they did something wrong as tehy don’t know the context of the email.

• Don’t ask a question that can be found on the site or on Google (The IIE, 2021):

This makes you seem un-informed about the information set, understanding your information before communicating is important.

Reference

The IIE. 2021. Digital Citizenship  [DIGC5110]. The Independent Institute of Education: Unpublished.